Scentsory Design®
Genre : video
Supports : digital
Subjects : 3.) Other Goals and Examples of experimental enhancement
3.5.) Changing the perception of smell
Scentsory Design® is a film that explores the fusion of ‘Emotional Fashion’ with health and olfaction science to create a new concept in perfumery. It is a multi-sensory journey describing the future of fashion and fragrance that goes beyond current microencapsulated techniques, through the inclusion of sensors and microfluidics that sense and respond to psychological and environmental changes. Inspired by the human circulation system and the defence mechanism in bombardier beetles, the purpose is to produce an ‘aroma rainbow’ scent symphony around the user, that changes with emotion.
Scentsory Design® is a collection of responsive clothing that adds more sensations into the fashion palette in ways that create radical new properties with real benefit. By choosing scent as a tool to enhance the quality and beauty of life, and improve mental and physical wellbeing, the wearer acts on visual cues or detects scent signals, allowing immediate information.
We are entering a new age of perfumery that will have a radical impact on mental health. Scent has the power to evoke emotions because the olfactory sense impacts directly with the limbic system (our emotional center). Olfactory substances have the power to change electrical brain activity to increase an individual’s ‘wellbeing’ The aim is to produce an intimate ‘scent bubble’ that ‘pulses’ benefit chemicals in controlled ways responding to personal needs. This allows for efficient scent delivery that is targeted to specific parts of the body. The users confidence in their visual identity is thus enhanced by sensory, psychological and medical wellbeing
The artist : Tillotson Jenny
Leave a comment !
Suggest other works !
Even participate in the collaborative platform for developing future exhibitions !
Genre : Stampa grafica
Genre : theatrical performance
Well. It is design more than art in the classic sense. A good aesthetic quality. Profoundly in the subject ? Maybe. In what does it asks the question of Transhumanism? Isn’t it simply about the anticipation of a new “extern” technology? In what is there Transhumanism here? It’s rather a question of changing by the technology a part of our immediate environment. In fact, what of very different to use perfume as we make it since the highest antiquity, except that the act to use perfume becomes possibly omni temporal and except that the choice of flavors becomes wider?
Certainly, it is question to modify our humor, to act on our brain. But, once again, it’s what perfumery has always make in an empirical way. There would be Transhumanism if we passed in a control of the perception of the smells and their effects. But we are far from it, and it is not directly the subject of Scentsory Design.
———–
(MMEF)
Bon. C’est du design plus que de l’art au sens classique. Une bonne qualité esthétique. A fond dans le sujet, peut-être. En quoi est-ce que cela pose la question du Transhumanisme ? Ne s’agit-il pas simplement de l’anticipation d’une nouvelle technologie “externe” ? En quoi y a-t-il Transhumanisme ici ? Il s’agit plutôt de changer par la technologie une partie de notre environnement immédiat. En fait, quoi de bien différent du fait de se parfumer comme on le fait depuis la plus haute antiquité, sinon que l’acte de se parfumer devient éventuellement omni temporel et que le choix des parfums devient plus large ?
Certes, il est question de modifier notre humeur, d’agir sur notre cerveau. Mais c’est encore une fois ce qu’à toujours fait la parfumerie de manière empirique. Il y aurait Transhumanisme si l’on passait à une maîtrise de la perception des odeurs et de leurs effets. Mais on en est loin, et ce n’est pas directement le sujet de Scentsory Design.